Newsletters should form part of your communication plan and convey important messages, engage and educate your key stakeholders and customers. Edge Communications will evaluate your audiences and messages to determine a fixed flow of communication to identified audiences.
The aim of an e-mail marketing campaign is sales. E-mail marketing campaigns are based upon user on-site behaviour and are aimed at guiding the recipient towards a sale. These e-mails focus on the product rather than the industry.
It is important for companies to do a range of newsletters and e-mail marketing campaigns.
The mix between the two strategies, educational based, and action-orientated give the e-mail recipient a balance of information. Using both types of e-mails allow you to design each strategy with the right style and message.
Reasons why the combined strategy of newsletters and marketing e-mails is successful:
- Targeted: The individuals on your database list signed up because they want your information.
- Trackable: If something isn’t working, you see it and can change it.
- Relationship building: Provide information, deliver know-how, develop like and trust.
