The Art of Brand Storytelling (why stories sell and features don’t)

In today’s digitally-driven society, human connection has become a rare commodity. We are in a new era of digital storytelling, social listening and social purpose; where marketing is not only B2B or B2C focused, but also B2H – Business-To-Human. Organisations need to connect with their target audiences, tug at their heartstrings, and engage with them […]