Convey your messages effectively when interacting with the media. Edge Communications’ media training program teaches several tools for working with the media:
- Prepare for the interview, then take control during the Q-and-A.
- Create memorable sound bites.
- Speak persuasively.
- Prepare for ambush interviews and unanticipated controversies.
- Develop key messages and deliver them effectively to advance your agenda.
- Counter questions that are leading or that put you on the defensive.
- Manage your voice and appearance.
- Confidently manage media exposure to your company’s benefit.