5 PR Tips to Transform Your Brand

With much excitement, you embarked upon the rewarding journey of creating and launching your brand. You identified a market gap, developed an amazing product and put all the operational structures in place to take the world by storm… but you’re just not getting the recognition and exposure you had hoped for. Managing your company’s communications […]

The Art of Brand Storytelling (why stories sell and features don’t)

In today’s digitally-driven society, human connection has become a rare commodity. We are in a new era of digital storytelling, social listening and social purpose; where marketing is not only B2B or B2C focused, but also B2H – Business-To-Human. Organisations need to connect with their target audiences, tug at their heartstrings, and engage with them […]

A virtual bookshelf

Ons Tuis Retirement Villages, together with Lig in Duisternis Publishers, have launched an exciting range of Afrikaans children’s audiobooks narrated by Ons Tuis’ senior residents. Edge Communications is proud to be part of this amazing project’s journey. The first ONS TUIS-home saw the light on 1 April 1929 in Pretoria. Today Ons Tuis is a […]

Edge Communication’s clients make a difference

With South Africa’s wide cultural spand and historical background, not all people feel comfortable connecting to a certain politician or named day. But the initiative to give 67 minutes on one day to support others with your time or something physical, is what makes the 18th of July a special day in South Africa. On […]

Reputation Management

Daleen Gouws, Communication professional, Edge Communications, The digital era and social media have provided the world with astounding opportunities that was not possible two decades ago. Companies, big and small, can now reach consumers in ways and places they have never thought possible. But like all good things, there has also been a flipside to […]

The reality of what an integrated communication strategy can do for an organisation

Written by Daleen Gouws, founder and CEO of Edge Communications An organisation’s communication style is a natural extension of its culture. Communication is often seen as an extra and not a necessary function for an organisation. At Edge Communications we have experienced first-hand how offering integrated communication services can change organisational outcomes and assist organisations […]