Empowering through visual communication: The strategic role of graphic design
With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital tools of today. Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive brands and encouraging engagement across digital and print media. As we enter 2025, clarity and […]
Brand Awareness: Employee advocacy your secret weapon for effective branding
Discover how employee advocacy boosts brand trust, engagement, and visibility. Learn strategies to empower your workforce as brand ambassadors.
From Vision to Reality: How Edge Communications transformed Vivo-Boerebemarkingsdag’s website to a digital platform
When Vivo-Boerebemarkingsdag, South Africa’s largest agricultural expo, approached Edge Communications with a challenging request, it was clear that this project would require exceptional technical expertise and creative thinking. The client wanted the website to be more than just a one-stop platform for exhibitors, sponsors, and visitors; it also needed to be user-friendly and fully automated. […]
The Power of Storytelling in Branding: Building Connections and Loyalty
Every day, new brands are created across multiple industries, with each striving for their own place in the sun. Their offerings may seem fairly similar, but what is it that draws an audience to one brand, more than another? The answer is simple: their story. Prices and products might be functional, but the imagination of […]
How AI is Transforming PR: The Future of Personalised Communication
We are at the doorway of an era where science fiction becomes scientific fact, with Artificial Intelligence (AI) infiltrating and revolutionising all industries, including the public relations (PR) industry. But is it a useful friend or job-stealing foe? We are entering a world of much improved efficiency, with powerful data-driven insights always at our fingertips, […]
Moet ‘n skool bemark? En indien wel, hoe word dit gedoen?
Enige organisasie, maatskappy of instansie kommunikeer vir een rede – om die regte boodskappe by die regte gehoor uit te kry. Dit kan wees om die gehoor te lok om ‘n produk te koop of aan te sluit as lid, of om bestaande ondersteuners ingelig te hou, of om belangstellendes van nuwe produkte of dienste […]
Agt riglyne vir skole om op dreef te kom met bemarking
Nota: Gebruik ‘n inhoudkaart om alles vir die webwerf te kategoriseer en te sorg dat niks verlore raak nie. As alles eers op die kaart of in een lêer gestoor is, maak dit opdatering maklik en vinnig. Kontak Edge Communications vir ’n gratis templaat om die webwerf te beplanning en inhoud op datum te hou. […]
Sosiale media – Moenie wag nie!
In vandag se kitswêreld van kommunikasie is dit noodsaaklik dat besighede ‘n sterk aanlyn-teenwoordigheid het. Dit geld vir skole ook! Suid-Afrika is vierde op die lys van lande in die wêreld wat die meeste tyd aanlyn deurbring*. Die gemiddelde persoon is elke dag meer as 10 uur op die internet – amper 154 dae per […]
Crafting Compelling Copy for Social Media
By Juanita du Preez People want to learn something new and/or interesting, as well as be entertained when they visit social media platforms. They follow specific pages for those reasons. The key for any brand with a social media presence is to incorporate that into their copy. But, long before you try to be innovative […]
Tips for managing different social media channels
Are you struggling to keep up with multiple social media channels? Our Social Media Edger share some tips to cultivate a strong and engaged community through managing different social media channels for one business: Define your goals: Clearly define your objectives for building a community. Do you want to increase brand awareness, drive sales, […]
