Daleen Gouws: The entrepreneur who didn’t follow the rulebook
There’s something refreshingly honest about Daleen Gouws. In an industry often obsessed with polish and perfection, the CEO of Edge Communications talks openly about her entrepreneurship journey, hard lessons, and the challenges she’s encountered along the way. But it’s precisely this authenticity that makes her story so compelling and her impact on South Africa’s communications […]
Developing a website that is a tool for growth
In today’s digital age, a company website can be more than just an online brochure – if it’s aligned with your business goals, it becomes a powerful tool for growth. The most effective websites are built with a clear communication strategy in mind, meaning they visibly reflect the company’s mission and actively help achieve its […]
Celebrating 9 years of Edge Communications – we look back with our founder, Daleen Gouws
Nine years ago today, I took a leap of faith and founded Edge Communications, a small PR and communications agency in Pretoria, South Africa. What started as a humble one-woman dream has grown into a thriving agency that I’m immensely proud of. Along the way, we’ve achieved milestones that seemed unimaginable back then, and I […]
Dek die Tafel Recipe book: An overview into this heartfelt project
In 2023 our client Ons Tuis shared their dream of creating a unique recipe book capturing the culinary heritage of their elderly residents. There was immediate appreciation for the vision behind the project. What began as a simple idea eventually grew into a comprehensive campaign, where food, culture, generations, and community were connected – and […]
The 7 C’s of social media marketing: Your roadmap to online success
Social media has become a vital tool for businesses and personal brands alike. But simply posting content and hoping for the best is no longer enough. To truly make an impact, you need a structured approach and that’s where the 7 C’s of social media marketing come in. This powerful framework helps to guide your […]
Public relations vs. Media relations: One story, two strategies
Public Relations (PR) and Media Relations are often mistaken as one and the same. In reality they’re related but two distinct strategies. PR are broad and multifaceted, while media relations are focused and specialised. Understanding the difference between the two can help organisations develop clearer communication strategies that reach the right people in the right […]
Empowering through visual communication: The strategic role of graphic design
With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital tools of today. Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive brands and encouraging engagement across digital and print media. As we enter 2025, clarity and […]
Brand Awareness: Employee advocacy your secret weapon for effective branding
Discover how employee advocacy boosts brand trust, engagement, and visibility. Learn strategies to empower your workforce as brand ambassadors.
From Vision to Reality: How Edge Communications transformed Vivo-Boerebemarkingsdag’s website to a digital platform
When Vivo-Boerebemarkingsdag, South Africa’s largest agricultural expo, approached Edge Communications with a challenging request, it was clear that this project would require exceptional technical expertise and creative thinking. The client wanted the website to be more than just a one-stop platform for exhibitors, sponsors, and visitors; it also needed to be user-friendly and fully automated. […]
The Power of Storytelling in Branding: Building Connections and Loyalty
Every day, new brands are created across multiple industries, with each striving for their own place in the sun. Their offerings may seem fairly similar, but what is it that draws an audience to one brand, more than another? The answer is simple: their story. Prices and products might be functional, but the imagination of […]
